How does advertising influence how we see
the world?
CONCEPTS FROM THE AD AND THE EGO
Concepts
·
"A
democratic civilization will save itself only if it makes the language of the
image into a stimulus for critical reflection -not an invitation for
hypnosis." Umberto Eco
·
Individual
advertisements are seldom very influential, but the cumulative effect of all
the advertisements we consume has a profound effect on us.
·
Advertisements
are effective in part because they seem so natural and normal that we do not
question their techniques, messages, and place in our culture.
·
Advertisements
influence and even teach without
engaging the viewer’s critical mind.
·
Images
are often more persuasive than words. (“Seeing is believing.” “Pictures don’t
lie.” Or do they?)
·
In
the nineteenth century advertisements seemed to assume people are rational, now
advertisements assume people are now (and have always been) motivated by
subconscious or irrational desires and emotions.
·
Advertisements
produce consumers.
·
Advertisements
suggest how people within a target culture (or subculture).should act and what they
should want Advertisements help us learn what behaviors, needs, wants, and
dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
·
Advertisements
are often effective when they create an inner sense of conflict and unease in
the audience. (You’re not okay.) This influences self-image, which is another
part of identity formation.
·
Advertisements
often link our inner dreams – of happy social lives, happy families, intense
romances, control of work and free time, individual freedom, etc. – with
external products and services. This implies that we can then achieve our
dreams or express our pursuit of dreams through products.
·
Advertisements
often turn people (especially women but sometimes men too) into bodies (or body
parts); this teaches the audience to see others as objects instead of as fellow
humans.
·
By
constantly linking products with our desires, advertisements teach us to
believe in technology: technology has created and will continue to create new
products that will fulfill our needs.
·
Advertising
is everywhere. Wherever one looks, wherever one goes there is likely to be
advertising. This gives advertising a great deal of control over cultural
spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of
Route One. Think of Dasani bottles and Dunkin Donuts cups in English class.
Then think of television and radio.) Other forms of communication tend to be
pushed to the margin or even censored when advertising dominates.
·
Advertising’s
goal is to increase consumption. With increased consumption comes increased
waste and pollution. However, this relationship between consumption and damage
to the world we live in is hidden by advertisements. Ads show us products and
their (magical) effects on people; ads show us neither how products are made
nor what happens to the products after they are consumed.
·
The
consumerist lifestyle created by advertising affects people throughout the
world. The United States’
foreign policy is often shaped by the desires of American consumers (i.e. you).
1.
Prioritize
these concepts by writing a number (1-15) Put them in order from most important to least
important. There is no right or wrong answer, but you should be able to explain
your choices.
2. Take a position on each of your top three concepts. Then support your position with reasoning and examples taken from your observations, experiences, or studies. (Develop a full paragraph for each position. Be stylish and convincing.)
Post below before class on Monday.
Kelly F.
ReplyDelete1. Advertisements suggest how people within a target culture (or subculture).should act and what they should want Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
2.Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
3.Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
4.Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
5.Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
6.Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.
7.Advertisements often turn people (especially women but sometimes men too) into bodies (or body parts); this teaches the audience to see others as objects instead of as fellow humans.
8.Advertisements influence and even teach without engaging the viewer’s critical mind.
9.Advertisements produce consumers.
10.Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show us neither how products are made nor what happens to the products after they are consumed.
11.By constantly linking products with our desires, advertisements teach us to believe in technology: technology has created and will continue to create new products that will fulfill our needs.
12.The consumerist lifestyle created by advertising affects people throughout the world. The United States’ foreign policy is often shaped by the desires of American consumers (i.e. you).
13."A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection -not an invitation for hypnosis." Umberto Eco
14.In the nineteenth century advertisements seemed to assume people are rational, now advertisements assume people are now (and have always been) motivated by subconscious or irrational desires and emotions.
15.Individual advertisements are seldom very influential, but the cumulative effect of all the advertisements we consume has a profound effect on us.
Kelly F.
ReplyDeleteAdvertisements suggest how people within a target culture (or subculture) should act and what they should want. Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
This idea really made me think about my surroundings and make judgements a little differently. When you look around you at the things you are surrounded by, you realize that you judge those things based on ideas about them. Associations and what advertisements make you think of things interferes with our judgement. Rather than buying a shirt because you like the color, you will buy the shirt because it has a certain logo on it, that people associate with fashion because of advertisements. Seeing what “typical” high school kids on the television are wearing makes me, as a high school student, think that is the normal, and that is what makes somebody normal or “cool”. These things that consumers buy, to be accepted or looked at highly are what forms who they are. You may look at three people, and before even speaking to them, you probably make judgements based on what is “normal”, and what you think is “normal” is no more than what you advertisements tell you is normal. Advertisements prevent people from holding their own opinions, and forming their own identities by suggesting what consumers “should” want.
Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
Until Mr. Cook mentioned the idea of advertisements being everywhere in our lives, I had never thought twice about it. Growing up in this time period, I am so used to seeing logos and ads everywhere, that I didn’t realize the world hadn’t always been this way. People didn’t always walk around wearing several advertisements on their clothing. These methods of advertising seem so natural and normal to us that we don’t question it. These advertising methods being so normal to us, we subconsciously take in all the different messages, and they always stay in the back of our heads. Seeing so many ads throughout the day, of course not all of them will be remembered, but the ones that are have substantial impact on people’s ideals and thoughts of normalcy. Effectiveness is achieved through advertisements because they are natural to us; so people don’t feel like they need to question them since it is what all advertisers do.
Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
The reason that people want something is because they feel as if it will do something good for them. All people strive for is to be happy, and not have conflicts within themselves. When advertisements show the viewer what is wrong in their lives, and try to convince them that they need improvements, the person watching will most likely believe them. A key strategy of advertising is convincing the consumer that something is wrong. If you see something that makes you believe there is a conflict or unease about an aspect of your life, then inevitably, you will want to fix it. So, after convincing you there is something wrong, the ad will show their product, and how it can solve that problem. If you never saw the advertisement, you would have never known something was wrong; but now that you know, you will want to fix it, and therefore, you are likely to purchase what is being marketed. Creating an inner sense of conflict or unease makes the audience want to fix that, and will help sell the product.
Corinne D.
ReplyDeleteConcepts
1 Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show us neither how products are made nor what happens to the products after they are consumed.
2 Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
3 Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.
4 Advertisements suggest how people within a target culture (or subculture).should act and what they should want Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
5 Advertisements often turn people (especially women but sometimes men too) into bodies (or body parts); this teaches the audience to see others as objects instead of as fellow humans.
6 By constantly linking products with our desires, advertisements teach us to believe in technology: technology has created and will continue to create new products that will fulfill our needs.
7 The consumerist lifestyle created by advertising affects people throughout the world. The United States’ foreign policy is often shaped by the desires of American consumers (i.e. you).
8 Advertisements influence and even teach without engaging the viewer’s critical mind.
9 Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
10 In the nineteenth century advertisements seemed to assume people are rational, now advertisements assume people are now (and have always been) motivated by subconscious or irrational desires and emotions.
11 "A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection -not an invitation for hypnosis." Umberto Eco
12 Advertisements produce consumers.
13 Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
14 Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
15 Individual advertisements are seldom very influential, but the cumulative effect of all the advertisements we consume has a profound effect on us.
ReplyDeleteMost people in the modern day do not shop out of need, but rather out of desire, which can lead to some very dangerous consequences for our planet. In reality, many of us, including myself, could live comfortably with a fraction of what we own or buy, but advertising tempts us into over-consuming. The problem is that people very rarely see any problem, beyond their own budget, of overspending. Because, after all, if you can afford it, why not buy that shirt, or that new game, or that new CD, or that necklace. How about that bag of candy you bought just because you were craving it? Or all the little gizmos that ads tell us we just have to have hanging off our keychains or our rearview mirrors in order to give ourselves an identity? None of this is important, much less necessary to surviving in the modern world, yet we eat these products up with no hesitation. Because, as I mentioned before, as long as you are spending responsibly, don't you deserve to indulge? This style of thinking is a huge mistake, and is a trap that many Americans fall in to. Every product that you buy has some kind of packaging, some kind of label or tag that, besides the purpose of even more advertising, is basically useless and will be thrown out immediately after the purchase. So every little indulgence, every harmless expenditure that seems to impact ourselves so little, actually impacts the planet, its inhabitants, and eventually that same consumer a great deal. All of these products create a ton of trash, much of which is not biodegradable and can very easily make its way out into our oceans and the stomachs of animals and other natural environments. Out consumerism pollutes the world, and advertisements are doing a marvelous job of making sure that we forget about this aspect of shopping.
Advertisements are the greatest cause of insecurity in our current society. They tell us not only how we should look, but how we should live and how we should feel and what kind of life we should live. Even if you were the most beautiful person in the world, ads could still make you feel insecure enough to make you buy their product. Because, odds are, if you aren't unsatisfied with your looks, they can find something else you're uncomfortable with. Perhaps you don't think your car in new enough, or maybe your life isn't romantic or free enough. Advertisements rely on making you unhappy with your life, which is why they are so terrible for the human race in general. We are destroying what is most true about ourselves if we give in to ads. We are allowing people, who want nothing but our money, to convince us that our lives aren't enough. Understanding our purpose and being satisfied with what we have been given to work with in life is hard enough as it is without the interference of ads so make it even harder. These ads create a mass desire to better our lives to the point of a near anxiety. There is a sudden and frenzied need to purchase enough things in one's lifetime so that when they finally kick the bucket they can say that they have lived a full life. Advertisements are trying to sell this contentment, but of course, they can't truly provide it, and so the consumers keep buying and the companies keep selling, but the buyer isn't getting any happier. In a society that is continuously cycling through this pattern, it is not wonder that we have so much unrest. The frantic need to be happy turns into a sort of anger at oneself and at the world, which can lead to outward acts of violence against the world and the people in it. Peace between people will only come when people are at peace with themselves, and advertisements are taking us in the opposite direction.
(I felt like my 2nd, 3rd, and 4th issues were kind of hard to talk about individually without including them all, so as my 3rd paragraph I wrote about my 5th issue)
ReplyDeleteIt seems as though now more than ever, society is putting value on physical appearance as opposed to personality. There is nothing wrong with appreciating beauty, but when we start idolizing it, especially when it's false beauty, the value on the actual human being decreases dramatically. People start developing the false idea that unless one looks like the “successful” people in the ads and commercials that they are constantly being bombarded with, then they themselves will not be successful. Their image becomes a commodity to be sold to people, it's used to prove to people that they are deserving of opportunity and happiness. This blind type of thinking is not only a detriment to those who do not look like the “perfect” human being, but also to those who we do consider beautiful. Those who do not bare that striking resemblance to the billboards may suffer from a lack of self confidence or may become preoccupied with constantly trying to achieve that look, which would get in the way of them being truly successful. And those who do look like they are straight from the cover of a magazine, people will have a hard time judging them for anything but their good looks. They may find it difficult for people to appreciate their high intelligence, or it may be that, even if the person isn't very nice or clever at all, they are welcomed into society because the look “right.” Not only is the idea of comparing ourselves to others ridiculous, but I can not stress enough how fake the beauty in advertising is. The amount of image manipulation that happens in the creation of just one ad is astounding. Why do we insist on setting inhuman standards for ourselves? The companies set those standards to ensure that we can never reach them, that we'll never be happy and never stop trying their products, but we don't need to listen to what they say. The general population needs to stop allowing advertising set the social norms. We need to stop putting so much value on physical appearance so we can stop turning into things and start seeing each other as people again.
1. Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.
ReplyDelete2. Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
3. Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
4. Advertisements influence and even teach without engaging the viewer’s critical mind.
5. Advertisements often turn people (especially women but sometimes men too) into bodies (or body parts); this teaches the audience to see others as objects instead of as fellow humans.
6. Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
7. Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
8. In the nineteenth century advertisements seemed to assume people are rational, now advertisements assume people are now (and have always been) motivated by subconscious or irrational desires and emotions.
9. Advertisements produce consumers.
10. Individual advertisements are seldom very influential, but the cumulative effect of all the advertisements we consume has a profound effect on us.
11. Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show us neither how products are made nor what happens to the products after they are consumed.
12. "A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection -not an invitation for hypnosis." Umberto Eco
13. Advertisements suggest how people within a target culture (or subculture).should act and what they should want Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
14. The consumerist lifestyle created by advertising affects people throughout the world. The United States’ foreign policy is often shaped by the desires of American consumers (i.e. you).
15. By constantly linking products with our desires, advertisements teach us to believe in technology: technology has created and will continue to create new products that will fulfill our needs.
It is very dangerous to think that products can bring us happiness and friendships. They can’t. Advertisements show people that if a product is bought your life will instantly become better. This draws in a lot of customers who don’t put much thought into how this works. In order to be happy, a person needs to work hard to make friends and enjoy themselves. It is possible to express your happiness while using the product, but the product is not the source of that feeling, and it never will be. Once consumers understand this they can put their energy into improving their lives instead of buying things they don’t really need.
DeleteOftentimes advertisements show the consumer that their life is incomplete or difficult without this product, which can ultimately lead to the consumer feeling worthless and unwanted. In order to stop these feelings, the consumer buys the product, but the feelings don’t go away. In America today, people think that their lives need to be like the ones shown in advertisements. Consumers are essentially being bullied by these ads, but most don’t notice this because it isn’t directly stated. Cheerio commercials don’t say “If you don’t give your kids Cheerios, you’re a bad parent,” but it is implied. Advertising companies are making money by degrading Americans and making them feel terrible about themselves.
Most Americans today don’t look twice at advertisements. They are so commonplace that we don’t ever question their placement. As consumers we choose to buy the products that look familiar to us because we believe that they are more trustworthy. College students living on their own don’t know which brand of laundry detergent to buy, so they get the one they saw on a commercial the night before. Recognizing products from their advertisements make consumers feel secure, but most don’t notice that they have this effect.
HannahEllis F Block
ReplyDelete1.Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
2.Advertisements influence and even teach without engaging the viewer’s critical mind.
3.Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
4.Advertisements suggest how people within a target culture (or subculture).should act and what they should want Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
5. Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.
6. Advertisements often turn people (especially women but sometimes men too) into bodies (or body parts); this teaches the audience to see others as objects instead of as fellow humans.
7. Advertisements produce consumers.
8. Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
9. Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show us neither how products are made nor what happens to the products after they are consumed.
10. Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
11. By constantly linking products with our desires, advertisements teach us to believe in technology: technology has created and will continue to create new products that will fulfill our needs.
12. Individual advertisements are seldom very influential, but the cumulative effect of all the advertisements we consume has a profound effect on us.
13. The consumerist lifestyle created by advertising affects people throughout the world. The United States’ foreign policy is often shaped by the desires of American consumers (i.e. you).
14. In the nineteenth century advertisements seemed to assume people are rational, now advertisements assume people are now (and have always been) motivated by subconscious or irrational desires and emotions.
15. "A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection -not an invitation for hypnosis." Umberto Eco
Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
DeleteAdvertisements have always been there. Even when it was just a store sign telling the public that there were there. Now advertisements are everywhere you look. Every new page you open on the computer has them; they are all over people’s clothes, accessories, food, and anything else they could possibly have with them. Humans don’t recognize these things as advertisements; they are just there and always have been. These things are everywhere is so much a part of our lives is the reason that they can influence us without us even realizing it is happening. It shouldn’t be as normal as it is to be influenced by these things that are just passing by us every second. Even in your house your mail advertises something the brands on your appliances are advertising the product. Humans are so accustomed to these advertisements they don’t even seem to notice or care that they are around. The only time anyone cares about advertisements is when they interrupt at television show.
Advertisements influence and even teach without engaging the viewer’s critical mind.
This seems to be the most important, because these things are seeping into the mind of humans without us even knowing it. You can be affected by something and not even know it. By going onto this blog you see advertisements for the books we read this summer, but our eyes scan past it not even acknowledging the fact that they are there, but they are affecting you. This stands out as the most important because this happens every day to every person and they never even know it. These things are designed to affect you whether or not you think you’ve acknowledged it or not. Companies make advertisements that will get stuck in your head by merely looking at it. They make commercials play over and over again so once you seen it every time it comes on you remember it without even having to watch them all the way through. A person could be talking while the television is on in the background and a commercial could come on and even if the person doesn’t watch it, they are still being affected. It is crazy to think that these things that you don’t want to know stick in your mind better than anything that you actually want there.
Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
Advertisements make people think that everything about them is wrong. Whether it is weight or skin tone or wrinkles, they make people hate themselves. They take natural things such as getting old and getting wrinkles and make it awful. The fact that these people that don’t even know you can make you feel bad about yourself is crazy. Someone that has never seen you are even heard your name before affects you more than anything else. They toy with your emotions and target specific groups. This is important because most people don’t even realize that there need to be a certain weight or look a certain way comes from seeing people in these advertisements. They don’t realize that someone else has purposely made you hate an aspect of yourself. Advertisers pinpoint things that people can’t necessarily help from happen and say they have a way to fix it, and if there is something to be fixed then it must have been wrong in the first place.
This comment has been removed by the author.
ReplyDelete1 Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
Delete2 Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
3. Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.
5. Individual advertisements are seldom very influential, but the cumulative effect of all the advertisements we consume has a profound effect on us.
6 Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
7 Advertisements suggest how people within a target culture (or subculture).should act and what they should want
8. Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
9 In the nineteenth century advertisements seemed to assume people are rational, now advertisements assume people are now (and have always been) motivated by subconscious or irrational desires and emotions.
10 Advertisements influence and even teach without engaging the viewer’s critical mind.
11 Advertisements often turn people (especially women but sometimes men too) into bodies (or body parts); this teaches the audience to see others as objects instead of as fellow humans.
12 By constantly linking products with our desires, advertisements teach us to believe in technology: technology has created and will continue to create new products that will fulfill our needs.
13 "A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection -not an invitation for hypnosis." Umberto Eco
14 Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show us neither how products are made nor what happens to the products after they are consumed.
15 Advertisements produce consumers.
1. Nowadays, advertisements are most often exhibited visually, or combine visual elements with other senses, like sound in television commercials. The fact that images can be more persuasive than words gives producers the ability to manipulate and convince possible consumers to buy their product. A person can rarely go somewhere without being bombarded by some sort of visual advertisement. There are logos and billboards and magazine pages that use visual elements to sell products to potential buyers. The reason that visual elements can be more persuasive is that it requires much less thought for the people looking at it. While words require more attention, images can be subconsciously absorbed. Throughout history, there has been uncountable examples of imagery being used as advertisement. In a way, it becomes almost a sort of propaganda. Images can be much more easily be turned into symbols, symbols that stick with a person, whether they’re aware of it or not.
DeleteIn order to sell things, producers must make consumers believe that they need the product, no matter how ridiculous it may seem. The only way to do this is for them to convince people watching commercials or looking at advertisements that they are worse off without the product. It teaches them that they are flawed and that unless they buy this product, they will remain so. Almost any sort of product can be sold this way, whether it be make-up, a car, or even food. A perfect example of this is informercials, which often begin with a person failing to do a seemingly simple task. And while at first viewers might see this scenario as ridiculous, by the end of the commercial, they end up relating to that useless person at the beginning. By the time the phone number appears on the screen, viewers are convinced that they need the product. Commercials and advertisements can much more effectively sell these products once they’ve sufficiently lowered viewers self-esteems.
3. The scariest thing about advertisements is that, in our culture, they are practically inescapable. Everywhere a person looks, they’ll find logos and advertisements and bill boards and so on and so forth. It’s become such a constant in our society that we’ve become immune to them. And this is why advertisements are so effective. If they weren’t so common, people walking by would be able to not only notice it, but give it thought. This thought is important because it allows the person to logically think about the product and whether or not they actually need it. The reality is that, because advertisements are everywhere, they bounce right off of us. We see them, but we don’t really process them, and we rarely think critically about them. It’s as normal as the air we breath, which we also rarely think about. We merely accept it. The prominence of advertisements in our culture causes us to crave products that we don’t need, merely because we’ve been told that we do need it.
Bethany G.
ReplyDelete1. Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show
us neither how products are made nor what happens to the products after they are consumed.
2. Advertisements produce consumers.
3. Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.
4. Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
5. Individual advertisements are seldom very influential, but the cumulative effect of all the advertisements we consume has a profound effect on us.
6. Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
7. Advertisements suggest how people within a target culture (or subculture).should act and what they should want Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
8. By constantly linking products with our desires, advertisements teach us to believe in technology: technology has created and will continue to create new products that will fulfill our needs.
9. The consumerist lifestyle created by advertising affects people throughout the world. The United States’ foreign policy is often shaped by the desires of American consumers (i.e. you).
10. Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
11. Advertisements influence and even teach without engaging the viewer’s critical mind.
12. Advertisements often turn people (especially women but sometimes men too) into bodies (or body parts); this teaches the audience to see others as objects instead of as fellow humans.
13. In the nineteenth century advertisements seemed to assume people are rational, now advertisements assume people are now (and have always been) motivated by subconscious or irrational desires and emotions.
14. Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
15. A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection -not an invitation for hypnosis." Umberto Eco
1. “Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show us neither how products are made nor what happens to the products after they are consumed.”
ReplyDeleteThe entire point of advertising is to sell a certain product. The ad makes people want to buy things they don’t necessarily need. For example, do we really need every sort of hair product out there? Is it actually essential for us to live? Of course not. The manufacturing of such products leads to pollution from factories and waste because of the finished bottles, etc. The advertisements either on TV, or in magazines and pretty much everywhere, never shows the background of how the product was made, what’s going to happen to it when it’s finished; it only shows the “good” part of it, and what will [positively] happen to you if and when you use it.
2. “Advertisements produce consumers.”
Companies need to advertise in order to make their product seem useful and appealing. A promotion is the key in selling anything. Without it, where would buyers come from? Ads create the need to buy; if you have something out-of-date, and you see an ad on TV promoting the newest product, you usually have the urge to buy the latest and most up-to-date thing. The ad just produced a customer, who will pay the company for their product; that’s the entire idea behind advertising in the first place.
3. “Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.”
Advertisements try to connect and relate to get people to buy; they weave their way into our desires and dreams. The images and scenes we see on TV are the ideal lifestyle, which isn’t usually the case in real-life, but nonetheless, they still manipulate our minds into thinking the product they’re showing is exactly what will get us that sort of existence. They tell us that material objects will be our way to obtain a better life. The images show us that if you wear this, or use that, you’re cool, or with the in-crowd, or just overall, you’ll be happier with this certain product. They ask us, why shouldn’t you buy this product? The people in this ad love it, and look how awesome they are with this product; they don’t show us negative imagery.
1. Advertisements suggest how people within a target culture (or subculture) should act and what they should want. Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
ReplyDelete2. Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
3. Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
4. Advertisements often turn people (especially women but sometimes men too) into bodies (or body parts); this teaches the audience to see others as objects instead of as fellow humans.
5. Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
6. Advertisements influence and even teach without engaging the viewer’s critical mind.
7. By constantly linking products with our desires, advertisements teach us to believe in technology: technology has created and will continue to create new products that will fulfill our needs.
8. Advertisements produce consumers.
9. Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.
10. In the nineteenth century advertisements seemed to assume people are rational, now advertisements assume people are now (and have always been) motivated by subconscious or irrational desires and emotions.
11. Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
12. The consumerist lifestyle created by advertising affects people throughout the world. The United States’ foreign policy is often shaped by the desires of American consumers (i.e. you).
13. Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show us neither how products are made nor what happens to the products after they are consumed.
14. Individual advertisements are seldom very influential, but the cumulative effect of all the advertisements we consume has a profound effect on us.
15. "A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection -not an invitation for hypnosis." Umberto Eco
This is the one that hits me personally. For reasons that would take too long to explain, it upsets me that, as a person who is part of the “nerd” culture, I am expected to participate in and enjoy certain things; television programs, events, art, etc. I have refused to watch certain programs because I know I'm supposed to be watching them. How targeted this society, and different demographics, have become is almost disgusting in that, people can't seem to think for themselves anymore. “This is this and that is that, there is no in-between, and this is where you expect belong.” said the advertisement to the little girl with the cat ears.
DeleteThe perception of “you're not okay” resonates through a society by way of commercialism and advertisements. This statement forces the public to believe that they need to somehow “fix” themselves and their surroundings. But how are they supposed to do that when they can't fix something that wasn't broken in the first place; Something that happens to a person that could be easily dealt with in a totally natural way. But no! You need this pill, and this product to “help” and “fix” you. Adverts push people to believe that they are helpless, that there is nothing they can do completely on their own. In this way, society as a whole is leading to a melting pot of self-conscious individuals who are doing nothing but falling to commercialism and into the hands of the big corporations.
An image of a beautiful woman sticks better in your mind than a description of her. Seeing someone and thinking “They are so pretty, I want to be like them” is exactly what companies want from the consumer. And what better way to look like this photoshopped actress is there than buying the product being advertised? It's as easy as that right? Wrong. That woman sits in a chair for hours while people put all kind of creams and cover-up over her, tugging at her hair, picking her wardrobe. By the end of it she looks like a different person. Then there is the lighting in the studio that makes her skin “glow” and “radiate with health”, and finally, the all-important computerized touch ups. Nothing is more fake than a beautiful person in an advertisement, but people believe these things to be honest representations of what this product will do to “help” you achieve this perception of beauty.
1. Advertisements suggest how people within a target culture (or subculture) should act and what they should want. Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
ReplyDelete2. By constantly linking products with our desires, advertisements teach us to believe in technology: technology has created and will continue to create new products that will fulfill our needs.
3. Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
4. Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
5. Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
6. Advertisements influence and even teach without engaging the viewer’s critical mind.
7. Advertisements often turn people (especially women but sometimes men too) into bodies (or body parts); this teaches the audience to see others as objects instead of as fellow humans. 6. Advertisements produce consumers.
8. Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show us neither how products are made nor what happens to the products after they are consumed.
9. Advertisements produce consumers.
10. "A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection -not an invitation for hypnosis." Umberto Eco
11. In the nineteenth century advertisements seemed to assume people are rational, now advertisements assume people are now (and have always been) motivated by subconscious or irrational desires and emotions.
12. The consumerist lifestyle created by advertising affects people throughout the world. The United States’ foreign policy is often shaped by the desires of American consumers (i.e. you).
13. Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.
14. Individual advertisements are seldom very influential, but the cumulative effect of all the advertisements we consume has a profound effect on us.
15. Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
The U.S. of A. is supposedly the land “of the free”: freedom of speech and thought, the encouragement to its people to be unique. And yet, when we are bombarded by advertisements promoting these concrete and simple products, our society jumps, without a thought, to their phones or the stores, and then to their friends to show off their newest installment of the iphone, or etc. We have become a culture that is dictated by what commercials or other people tell us is cool. It is so obnoxious the level of enthusiasm people have for products that they see other people like. Celebrities are often used in commercials, because their fame and beauty makes products more attractive to us. If a celebrity has a certain product, than it is obviously a cool product that everyone needs. And if the commercials are not telling us what is cool, our friends are. We are all like zombies. We have lost the power to express ourselves. Even when we wear something daring, we are following what we have seen other people do. To do something risky we need encouragement from others, because we are used to commercial convincing and encouraging us to do certain things. And people voluntarily promote products; they flash around their iphones and talk about its cool features, and scoff at old models of phones. Of course, that old model could mean the iphone that they just threw out. Commercializing is a subconscious thought, however: people talk about products because they see others do it. And when someone sees everyone walking around with their iphone, it becomes the object of desire. If everyone is carrying around an iphone, it becomes all the more wanted. Why? Because everyone has it. It is what everyone thinks is cool, and so people believe that their old phones are embarrassing and obsolete. I suppose they are, if the whole country is attached to their iphones, and using them more than face-to-face speaking, than I suppose the iphone is a necessary gadget. Because without it, thanks to oppressive commercializing, non-ipeople will be left out. It’s just, where have our brains gone? Our thoughts, our free will? Increasingly I feel that I have lost touch with society, a society that has immersed themselves in commercials, and made it their job to acquire the newest of everything.
DeleteWith this deterioration of free thinking also comes the depersonalization of our society. Now, instead of talking to people and conversing and learning how to act in social events, people are texting and using the internet and watching the television. Do people text and use the computer so much because that is what the majority of society has chosen to do? Or is it because the oppressive commercializing has driven us to believe that the society is built around technology. Commercials presents us a society where everyone is using the newest innovations, and is incredibly happy. We never see commercials that portray negativity to sell their products. There is always a happy ending that is produced when the subject is given a new product. The only commercials that center on depression are the commercials asking people to donate for honestly important causes, such as St. Jude’s or the "Stop Animal Cruelty" program. However, the majority of commercials encourage consumerism, and so render these serious commercials useless. When one of these depressing commercials shows on the television, people become depressed, like they should, but change the channel or mute it instead of listening. They are used to bright commercials with smiles, commercials that are increasingly building a buzz in people’s minds that makes it harder to recognize what is important. My favorite commercial is the one promoting The Foundation for a Better Life; it shows happiness being shared between people. Perhaps it also works for me because while it does that, it is also shiny like the other commercials. (Actually, let me retract that. I really, really love that commercial. It’s beautiful. It is in no way like regular commercials.)
While consumerism is a horrible negative that accompanies commercials, there is another, worse negative produced. Because we are bombarded with dumb advertisements everywhere, we get used to them. Some learn to “tune them out”, but it is not in any way beneficial to do this; how will we be able to distinguish between what needs to be ignored and what does not? And besides that question, there is the fact that we should not ignore anything in our lives. If we do that, we will bury our emotions and we will smother our thoughts. We walk around, past billboards and ads and posters, and we walk by them and turn off our sensors to them? If we do this, we decrease our ability to observe people and their emotions, disconnecting us from people. Diminishing our relations with other people and not allowing us to reach out with others, while increasing our usage of technology. The world has become unfriendly. We may progress in our technology still, but how will we progress in our socializing? Our humanity? Our bonds? How will we grow as a people if all we are are images of people, walking down the street on our iphones and muting our entire outside environment. We have lost real emotions. Fake smiles in commercials are now used in real life situations, advertisements are too much. Its bad enough that ads are everywhere, stealing us from the real world, but they are also mainly written poorly, so that they are annoying and dumb. Those in themselves are diminishing our brain thoughts, because we have grown accustomed to dumb jokes and horrible acting. The more creative they get, the less I know what the product actually is!
Delete1.Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
ReplyDelete2.Advertisements suggest how people within a target culture (or subculture) should act and what they should want Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
3.Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
4.Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show us neither how products are made nor what happens to the products after they are consumed.
5.Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
6.Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
7.Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.
8. The consumerist lifestyle created by advertising affects people throughout the world. The United States’ foreign policy is often shaped by the desires of American consumers (i.e. you).
9.Advertisements influence and even teach without engaging the viewer’s critical mind.
10 By constantly linking products with our desires, advertisements teach us to believe in technology: technology has created and will continue to create new products that will fulfill our needs.
11.Advertisements often turn people (especially women but sometimes men too) into bodies (or body parts); this teaches the audience to see others as objects instead of as fellow humans.
12.Individual advertisements are seldom very influential, but the cumulative effect of all the advertisements we consume has a profound effect on us.
13. Advertisements produce consumers.
14.In the nineteenth century advertisements seemed to assume people are rational, now advertisements assume people are now (and have always been) motivated by subconscious or irrational desires and emotions.
15.“A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection -not an invitation for hypnosis." Umberto Eco
Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
DeleteThere are many forms at advertising a new product. However, statistics and facts about a new product are not effectively shown simply through words. In general, most people enjoy watching a video or movie rather than picking up a novel and reading it. Especially, when a movie has already been created of a specific novel. Advertising grasps the attention of potential consumers through images that contain those statistics and facts without having individuals read it. That is how consumers are easily influenced. Most importantly, the forms those images are displayed influences the perspectives’ of its potential consumers. That is to say, if the images are humorous and engaging, consumers are most likely to enjoy that product. Often, people say that words are not enough to convince an individual. Thus, an overall visual representation of a product shows consumers what the product is and how it works. Many people in today’s society are not solely convinced by words, considering they want images and pictures that prove a products’ value. Although, producers manipulate those images to seek the attention of consumers and show the consumers what supposedly the product is intended to do. Yet, technology is very advanced and people do not realize that images can easily be altered in order to convince any potential consumers to purchase their products. In addition, actors are other key images that have a consumer believe that their favorite actors also have a wrinkle or weight problem. The graphs, people, and computerized images convince a consumer to buy a certain product. However, the people advertising the products may not always be telling the truth nor are the computerized images. Thus, “seeing” is not always “believing.”
Advertisements suggest how people within a target culture (or subculture) should act and what they should want Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
Advertisements show how and what individuals in our current society should apparently be. In recent years, children seem to be growing much faster than before because they are so easily influenced by advertisements located everywhere. Young girls start to wear make up at such a young age because the commercials and media shows them that the key to beauty is makeup. Younger boys are more prone to the latest gaming systems in order to have everything that is up to date. All individuals want to do what everyone else is doing. All people desire more of the brand name clothing, cellphones, computers, cars, etc. believing that it is what life should be made up of. The commercials that are shown everyday display a happy family at a park, home, farm, or getaway. Consumers watching those ads feel the desire to have that perfect family living in a perfect home, having a fast automobile, or experiencing a nice getaway. It shows them that happiness is only achieved through their products.
Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
DeleteAdvertisements have consumers believe that their products are the solutions to all their problems and consumers constantly believe in those lies. Most advertisements are intended to make a consumer feel insecure and uncomfortable. They ask questions and highlight facts that make a consumer believe that he or she has a problem. In addition, they have the problem always relate back to the consumer. Therefore, it obligates he or she to purchase that product in order to solve their problem. For instance, the Colgate commercials makes a consumer feel disgusted with their teeth when they show images of a person who uses regular toothpaste versus a person that uses Colgate. Or the proactive commercials that show images of how acne forms and other individuals’ experiences. Even the orbit gum commercials shows a consumers that his or her breath smells after he or she eats a taco. The point is that if its not one thing it is another. There is always a problem, but as a result the only person able to resolve that problem is the consumer.
Zach S
ReplyDeleteConcepts
1. Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
2. Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.
3. Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
4. Advertisements produce consumers.
5. Advertisements often turn people (especially women but sometimes men too) into bodies (or body parts); this teaches the audience to see others as objects instead of as fellow humans.
6. "A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection -not an invitation for hypnosis." Umberto Eco
7. Individual advertisements are seldom very influential, but the cumulative effect of all the advertisements we consume has a profound effect on us.
8. Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
9. Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
10. Advertisements influence and even teach without engaging the viewer’s critical mind.
11. In the nineteenth century advertisements seemed to assume people are rational, now advertisements assume people are now (and have always been) motivated by subconscious or irrational desires and emotions.
12. Advertisements suggest how people within a target culture (or subculture).should act and what they should want Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
13. By constantly linking products with our desires, advertisements teach us to believe in technology: technology has created and will continue to create new products that will fulfill our needs.
14. Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show us neither how products are made nor what happens to the products after they are consumed.
15. The consumerist lifestyle created by advertising affects people throughout the world. The United States’ foreign policy is often shaped by the desires of American consumers (i.e. you).
Zach S
ReplyDeleteAdvertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
This is a truly wrong source of advertisement. To make one uncomfortable with his or herself just for the sake of selling goods is maniacal and wrong. I have seen commercials where this idea is prevalent, mostly organizational tools and exercise equipment. It really does hit home with some people who it applies to. I look at products like that and think “Hey, that could really help me!!” but I realize now that is exactly what the company wants and makes me feel even worse than I did when it called me unorganized or unfit.
Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.
I feel this is misleading advertising. It is not fair to create the idea that a new blender or a fancy ointment that makes moles fall off is going to get you friends, a boyfriend (or girlfriend) and a shiny new Corvette (nor will this Corvette get you any of these other things). And isn’t false advertising illegal anyway? So why should it be fine for implications and psychological lies but not for a flat-out fib? This society has allowed itself to be driven down a poor path full of distraction and untruths.
Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
With Photoshop and other modern technological advances in media editing, pictures and videos in advertising can’t really be trusted. So why do we fall for it time after time? It’s a predisposition that we have from the times before such programs. It causes us to believe what we see through the tricks of corporations. Because of our experiences in the past, we are subject to a number of fallacies produced by companies looking to make a buck.
Katie M.
ReplyDelete1.Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
2.Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
3.Advertisements suggest how people within a target culture (or subculture).should act and what they should want Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
4.Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
5. Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
6. In the nineteenth century advertisements seemed to assume people are rational, now advertisements assume people are now (and have always been) motivated by subconscious or irrational desires and emotions.
7.Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.
8.Advertisements influence and even teach without engaging the viewer’s critical mind.
9.Individual advertisements are seldom very influential, but the cumulative effect of all the advertisements we consume has a profound effect on us.
10. Advertisements produce consumers.
11.Advertisements often turn people (especially women but sometimes men too) into bodies (or body parts); this teaches the audience to see others as objects instead of as fellow humans.
12.By constantly linking products with our desires, advertisements teach us to believe in technology: technology has created and will continue to create new products that will fulfill our needs.
13.Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show us neither how products are made nor what happens to the products after they are consumed.
14."A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection -not an invitation for hypnosis." Umberto Eco
15. The consumerist lifestyle created by advertising affects people throughout the world. The United States’ foreign policy is often shaped by the desires of American consumers (i.e. you).
Katie M.
ReplyDeleteWhen people are put up against the looks and figures of the “perfect person”, their self-esteem lowers sufficiently. They become in a zone where they feel as if they aren't good enough. Make-up, hair, and diet commercials seem to be seen everywhere. Basically every person feels as if they have a flaw. With flaws comes conflict. The viewers of the commercials want to become the star of the commercial. They are tricked into wanting the product, so they become that idol they are viewing. Advertising twists the truth and convinces the person on the other end their product is for them.
If I am sitting in class and a teacher is talking, I am more likely to doze off than I would if I was watching a movie. At the end of the day when the announcements are on, no on listens. If we see a flier in the hall, most of us think why didn't we hear about this before? The visual aspects catch the eyes of many. The most boring commercials on tv are the ones with just words all over the place. The ones that speak the most are the silent funny ones. People believe when they see the actual factors; which is going against seeing is not always believing. In the art of advertising the eyes are the viewers. There needs to be an attraction in order to get attention. Your eyes are the first ones to see the truth.
Advertisements are basically a collection of data brought together into one giant aspect. The aspect is the definition of society. The definition tells us what is “normal”. Most people want to fit in and be a part of the society, so they take the commercials and advertising they view on a daily basis personally. The words and pictures sink in a change a lot of minds into what the business wants. They are working to make money, so they tell the viewers what they don’t want to hear in a way to make it what they want to hear. The advertising business is manipulative, creating a society made of lies.
1. Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
ReplyDelete2. Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
3. Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
4. Advertisements suggest how people within a target culture (or subculture).should act and what they should want Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
5. Advertisements influence and even teach without engaging the viewer’s critical mind.
6. Advertisements often turn people (especially women but sometimes men too) into bodies (or body parts); this teaches the audience to see others as objects instead of as fellow humans.
7. Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
8. Individual advertisements are seldom very influential, but the cumulative effect of all the advertisements we consume has a profound effect on us.
9. In the nineteenth century advertisements seemed to assume people are rational, now advertisements assume people are now (and have always been) motivated by subconscious or irrational desires and emotions.
10. Advertisements produce consumers.
11. "A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection -not an invitation for hypnosis." Umberto Eco
12. Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.
13. By constantly linking products with our desires, advertisements teach us to believe in technology: technology has created and will continue to create new products that will fulfill our needs.
14. Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show us neither how products are made nor what happens to the products after they are consumed.
15. The consumerist lifestyle created by advertising affects people throughout the world. The United States’ foreign policy is often shaped by the desires of American consumers (i.e. you).
1. There is no escaping advertisements; they are everywhere we go, nowhere and no one is safe. Even if you do not watch a lot of television, you are still bombarded with advertisements. Whenever I leave the house I always come into contact with advertisements no matter how much I try to avoid them. When I was little I remember how I would always switch between my favorite television stations whenever a commercial came on; I would always end up changing the channel until I was fed up and went back to the one I was originally watching. Advertisements come in many forms; commercials, stickers, obnoxious hoodies, horribly obvious product placement in movies and television, and even “educational” presentations at school. You know there is something wrong with the world when Ronald MacDonald teaches your children how to spell. Advertisements has become such a huge part of our way of life that it is frightening.
Delete2. I am certain this issue has harmed a great deal of people, myself included. Advertisers feel the need to make their audience believe that their product will solve all of their problems. This is where advertisements and the media go hand in hand, especially beauty and dieting companies. Most people shown on television programs and advertisements are all very similar in appearance, which creates this restrictive ideal of beauty. By being so restrictive, this false ideal creates a growing feeling of being inadequate. There is also the ever prevalent idea in the advertising industry as well as our culture that being “fat” is one of the most heinous crimes one could commit. During my driving lesson today, I heard the same ad for weight loss pills three times. I constantly here girls in my classes laments about how “fat” they are and how they need to lose weight, yet all these girls are either my body type or much leaner than I am. Congratulations advertisers, you’ve ruined the self-esteem of teenage girls everywhere and earned yourself thousands of “valued” customers.
3. While most people claim to be unaffected by advertisements, there are few who actually live up to this claim. Personally, I’d like to believe I’m above the influence of the cliché gimmicks of advertisement executives. But really, how much do we know outside of what market executives allow us to see. Try naming a brand that you didn’t learn about from an advertisement, you probably wouldn’t be able to do so. After all, who would pick the unknown brand over the brand they’ve seen in so many advertisements? Another thing is that advertisements are viewed as being above criticism. It astounds me how many times I’ve seen people criticized for challenging the morals of advertisements. Too many people think that advertisers are trying to use satire, when in reality there are being downright offensive. But then again, if things like Twilight can be supported, why can’t advertisements?
1. Advertisements suggest how people within a target culture (or subculture).should act and what they should want Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
ReplyDelete2. Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
3. Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
4. Individual advertisements are seldom very influential, but the cumulative effect of all the advertisements we consume has a profound effect on us.
5. Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
6. By constantly linking products with our desires, advertisements teach us to believe in technology: technology has created and will continue to create new products that will fulfill our needs.
7. Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.
8. In the nineteenth century advertisements seemed to assume people are rational, now advertisements assume people are now (and have always been) motivated by subconscious or irrational desires and emotions.
9. Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
10. Advertisements often turn people (especially women but sometimes men too) into bodies (or body parts); this teaches the audience to see others as objects instead of as fellow humans.
11. Advertisements produce consumers.
12. The consumerist lifestyle created by advertising affects people throughout the world. The United States’ foreign policy is often shaped by the desires of American consumers (i.e. you).
13. Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show us neither how products are made nor what happens to the products after they are consumed.
14. The consumerist lifestyle created by advertising affects people throughout the world. The United States’ foreign policy is often shaped by the desires of American consumers (i.e. you).
15. "A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection -not an invitation for hypnosis." Umberto Eco
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ReplyDeleteAdvertisements suggest how people within a target culture (or subculture).should act and what they should want Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
ReplyDeleteWhen reading this concept, it was brought to my attention that in m opinion, this is absolutely accurate. Just as the move showed us, advertisement does have a huge effect on human lives. They do not display heavier, less attractive people for a weight loss commercial, versus a very attractive, skinnier person.
Advertisements show humans what they should look like, and if they in any way fall astray, they are not a part of society’s norm. When watching dating commercials, it is always seen that if you’re not a tall, pretty, and blonde woman, you don’t have a chance. If you’re a guy without muscles, nice clothes, or a perfect line-up, women will not accept you. While watching the Super bowl, all actors that are a part of the commercials, have a distinct look, and there is no noticeable out of line character. I have experienced these problems happening numerous times, and most advertisements I have seen, all follow the same appearance trait. When the commercial is aired, the product is that is bought by the public, derives from the commercial that displays such perfection.
Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
Relating to the previous concept, we do not question why, “why is it that only close to perfect people get to star in such commercials?” This is simply because we are so used to growing up with such a concept, that is has become normal. It has become normal to feel not welcome, or out of place in the world. It has become such a normal thought that everyone must be skinny, and not be comfortable in their own skin. Subway is always talking about eating fresh, weight watchers wants you to join their team, slim quick wants you to buy their product so you can lose weight in just two weeks. We do not question the messages that put us down, we do not question the ads that make us feel insecure, and we do not question the cosmetic ads that tell us we’re not suppose to age. They have such a natural way of delivering the message, that humans simply deal with the abuse, and not question anything.
Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
Such as the example provided about Times Square in New York City, advertisement is everywhere. When taking a trip down the street, an individual passed by 7-8+ advertisements on their way to their destination. When in a big city, such as Boston or New York City, it is almost as if the advertisements suffocate you, and are fighting to jump down your throat. The bright lights, flashing lights, huge signs, and even floating blimps, all attain their purpose of catching your eye, and making you consider their product. Clothing, sneakers, foot, drinks, make-up, candy, stores, cars, advertisement is everywhere. Currently sitting at my family party, I am wearing yoga pants that clearly have the word’s “PINK” labeled across them. My grandfather is wearing a North face sweatshirt, along with a Boston Red Sox hat. My cousin is wearing an Abercrombie and Fitch sweatshirt, and UGG boots. Just sitting in my Grandfather’s living room, all I can see is advertisements. They truly are everywhere you turn.
Ivy G.
ReplyDeleteAfter watching the film, The Ad and the Ego, it becomes easy to make the assumption that advertisements are all about personal gain. Maybe William Golding’s opinion of the selfish structure of man is becoming especially prominent in this modern culture? I think in the documentary, The Ad and the Ego, denaturalizing, collectivization/socialization are wicked important in advertising. Everyone has someone who they think they should be. The desire to feel loved and connected to your own species can be overpowering. Maybe because humans want to feel loved and special, they believe the only way to do that is to be perfect and different therefore they do not want to be called “consumers” and shy away from admitting the influence advertisements have on them.
It is very odd that society does not make any attempt to get rid of advertisements even though the majority of the population claims “they are not influenced” by them. Well, if they aren’t influential, why bother having ads? It has been proven that ads create conflicts within people. According to the documentary, you will never hear “you are fine.” If the advertisements spark a negative feeling about one’s self, why would the anti-therapeutic advertisements manifest in society so much?
Another detail I picked up in the film was the financial aspect of advertisements. Aside from completely degrading the audience, an advertisement usually argues competitively that their product is the cheapest around. Not to make things personal, but the rents at home do not care for cable therefore we have none, but I’ve had countless kids blow a gasket after discovering this. They’ll say things like, “How can you live?!” or “That must be boring, huh?”… In truth, their reaction is more interesting and pitifully engaging than the amount of interest and self-pity magnified by a television broadcaster. My family saves a tremendous amount of finances without cable and we do not feel dependent on it for entertainment. It’s unfortunate to let money govern your way of life; but in many cases, the American society feels they do not have a lot of options and must be tight with their money. In effect to the low price, they think they are getting a good deal with the “cheapest product” on the block, but are they really? Why should they get the new cheap iPhone56? Especially if the next iPhone57 is just going to be cheaper? The movie had a great point when it addressed the issue that “everyone knows the price of everything but the value of nothing.” Besides, why burn your money on the new and improved yet-still-incredibly-cheap iPhone56, when you can just pocket that cash for something you truly need that hasn’t been brought to your attention by an advertisement?
1. Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?) Although this strategy is quite familiar, this particular argument may only pertain to the visually stimulated people of a society.
2. "A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection -not an invitation for hypnosis." Umberto Eco. This is at the top of the list because I believe it holds the most important influential truth but it may not have made the very top because I disagree where it says “stimulus for critical reflection.” To back up that assumption, I believe that the civilization will only save itself if it can manage not to put a personal bias on the advertisement and analyze it from a neutral perspective rather than practice a “critical reflection” (because most advertisements already make you critically reflect on yourself in a negative light). This is one of the most important because it offers the solution.
3. Advertisements produce consumers… Alright, the overall goal of all advertisements is to produce consumers for their own profit… so… this is obviously important… sometimes the basic ideas are the most important… This fact pertains to the following arguments (or vice versa...)\
4. Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show us neither how products are made nor what happens to the products after they are consumed. This is a VERY important argument and is one that every human should be aware of if they plan on keeping this planet healthy.
ReplyDelete5. Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation. This argument leads to its next example:
6. Advertisements suggest how people within a target culture (or subculture).should act and what they should want Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
7. Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products. Once an individual has learned about what “they should want” from the previous tactic mentioned above, they begin to dream about life with those “products and services” as such in this particular bullet point.
8. Advertisements often turn people (especially women but sometimes men too) into bodies (or body parts); this teaches the audience to see others as objects instead of as fellow humans. This is important because it not only has an effect on the women in a society but the men as well (as mentioned in The Ad and the Ego film).
9. In the nineteenth century advertisements seemed to assume people are rational, now advertisements assume people are now (and have always been) motivated by subconscious or irrational desires and emotions. This is not as important because it does not show very much change within the demographic group; rather the improvement in strategic advertising (which is bad…).
10. By constantly linking products with our desires, advertisements teach us to believe in technology: technology has created and will continue to create new products that will fulfill our needs. I’d like to think technology is improving with or without advertisement (because what if the funding is kind of going to a good cause? Like for medical technology..?) Although, it is sad to think how much we rely on technology... For example, the GPS tool on boats cripples captains from practicing more challenging hands-on navigation skills that are the difference between life and death. That’s a wee bit scary..
11. Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
12. The consumerist lifestyle created by advertising affects people throughout the world. The United States’ foreign policy is often shaped by the desires of American consumers (i.e. you). This sort of relates to the pollution argument mentioned above but it instills more of a fear aspect.
ReplyDelete13. Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture. I do not think that a lack of inquisition would make an advertisement more effective?
14. Individual advertisements are seldom very influential, but the cumulative effect of all the advertisements we consume has a profound effect on us. (are you saying repetitive annoying tactics are more effective? Hmmm…)
15. Advertisements influence and even teach without engaging the viewer’s critical mind. (I’m not sure I believe someone could be “taught” a significant amount without using their critical mind…?)
Hope W.
ReplyDelete1.) Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show us neither how products are made nor what happens to the products after they are consumed.
2.) Advertisements produce consumers.
3.)Advertisements often turn people (especially women but sometimes men too) into bodies (or body parts); this teaches the audience to see others as objects instead of as fellow humans.
4.) The consumerist lifestyle created by advertising affects people throughout the world. The United States’ foreign policy is often shaped by the desires of American consumers (i.e. you).
5.) By constantly linking products with our desires, advertisements teach us to believe in technology: technology has created and will continue to create new products that will fulfill our needs.
6.)Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.
7.) Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
8.) Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
9.)Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
10.) In the nineteenth century advertisements seemed to assume people are rational, now advertisements assume people are now (and have always been) motivated by subconscious or irrational desires and emotions.
ReplyDelete11.) Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
12.) Advertisements influence and even teach without engaging the viewer’s critical mind.
13.) Individual advertisements are seldom very influential, but the cumulative effect of all the advertisements we consume has a profound effect on us.
14.) "A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection -not an invitation for hypnosis." Umberto Eco
15.) Advertisements suggest how people within a target culture (or subculture).should act and what they should want Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
Advertising leads people to believe that whatever the product may be is a necessity completely ignoring the fact that everything has a price. Whether that price is on the environment, the way a person leads their life, or even on the consumer’s own wallet, everything has a price and advertising makes that price disappear. If you turn on the TV you can see any number of ads in each of these ads the company explains what the product does and how it can “improve your life” but what about the lives of those who come after us? If the environment is full of toxins and plastic containers from things we don’t need will there be an after us?
Without advertising consumers wouldn’t be consumers because they wouldn’t know a certain product exists, and no one would want that product. So advertisings main purpose is to make consumers and make them NEED their product. If apple never advertised the iPhone 5 you had to go into the store and figure out that it exists yourself no one would take that time to search and find a product that they may want but never knew existed. People are too lazy to take the time to go into stores and find something they need ads to tell them what they want and where to get it.
Objectifying women is a huge effect created by the world of advertising. Magazines, TV, billboards, practically everywhere you turn you can see a women being turned into a thing that needs to be changed or a thing that everyone strives to be or be associated with. Some may ask why that is my answer is simple advertising produces this image of “the perfect body and the perfect women” but what is perfect? Is it the image that some advertising agency produces that is unrealistic for much of the world’s population? Or is it being happy with yourself and what you look like embracing your flaws
1. Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
ReplyDelete2. Advertisements suggest how people within a target culture (or subculture).should act and what they should want Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
3. Advertisements often turn people (especially women but sometimes men too) into bodies (or body parts); this teaches the audience to see others as objects instead of as fellow humans.
4. Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.
5. "A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection -not an invitation for hypnosis." Umberto Eco
6. By constantly linking products with our desires, advertisements teach us to believe in technology: technology has created and will continue to create new products that will fulfill our needs.
7. Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
8. In the nineteenth century advertisements seemed to assume people are rational, now advertisements assume people are now (and have always been) motivated by subconscious or irrational desires and emotions.
9. Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
10. The consumerist lifestyle created by advertising affects people throughout the world. The United States’ foreign policy is often shaped by the desires of American consumers (i.e. you).
11. Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
12. Individual advertisements are seldom very influential, but the cumulative effect of all the advertisements we consume has a profound effect on us.
13. Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show us neither how products are made nor what happens to the products after they are consumed.
14. Advertisements influence and even teach without engaging the viewer’s critical mind.
15. Advertisements produce consumers.
1. When advertisements send you images off happy people with newer things and how they try to target you by showing things that people have such as having a box TV, having a smaller house, people that act or look awkward or uncomfortable. Then they show people that are happy with a lot of things and with whatever items they are trying to sell. One example is that it shows people with old phones and old technology uncomfortable and in a dreary house and then it shows them with a new smart phone and all of a sudden the house and all of the other appliances change into these other fancy appliances.
ReplyDelete2. Subcultures are a part of advertising because they target people that would most likely buy their product and they show them other things they need to have if they want to be a part of the subculture. That way even though they are officially showing you one thing they are putting in other things on the side. Such as if you are a type of person that goes to parties or just hang out with your friends a lot you need beer. And with the beer they try to show you that you should get a cooler or a boat or go on a fancy new vacation and that's the only way to be in that subculture if you do those things.
3. When people are shown people acting as just body to seem like they are just perfect but they are only things. It makes the watcher feel imperfect. It makes people look like less people and more like things to use to make you seem better or to use. An example is that there was one commercial where it was just a man running, in a only underwear as a commercial for underwear. Because for some reason people think that underwear makes a man really strong and manly.
Yazmeen S.
ReplyDelete1. Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
2. Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.
3. Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
4. Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
5. By constantly linking products with our desires, advertisements teach us to believe in technology: technology has created and will continue to create new products that will fulfill our needs.
6. Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
7. Advertisements suggest how people within a target culture (or subculture).should act and what they should want Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
8. Advertisements influence and even teach without engaging the viewer’s critical mind.
9. Advertisements often turn people (especially women but sometimes men too) into bodies (or body parts); this teaches the audience to see others as objects instead of as fellow humans.
10. Advertisements produce consumers.
11. Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show us neither how products are made nor what happens to the products after they are consumed.
12. In the nineteenth century advertisements seemed to assume people are rational, now advertisements assume people are now (and have always been) motivated by subconscious or irrational desires and emotions.
13. Individual advertisements are seldom very influential, but the cumulative effect of all the advertisements we consume has a profound effect on us.
14. The consumerist lifestyle created by advertising affects people throughout the world. The United States’ foreign policy is often shaped by the desires of American consumers (i.e. you).
15. "A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection -not an invitation for hypnosis." Umberto Eco
Yazmeen S. (Part 2)
ReplyDelete1. The most important concept to me is that advertising is everywhere. No matter where you go you cannot completely escape advertisements. If you are at home watching TV you will see ads. If you go and drive around you will see them as well, on signs and billboards. They also cover most of the free space at any public place such as the mall or sports stadiums, like hockey rinks and baseball fields. Since advertising is everywhere it is basically impossible to not be exposed to them. Even just seeing them quickly is exposing you to their influence and they are able to get into your head and make you want to buy the product they are selling. If advertising were only allowed in certain places of just on television consumerism would be very different.
2. Advertisements have a way of getting into our heads and making us realize what we want but don’t have. Once they have messed with our minds they throw out a product that can, almost through magic, make all of our hopes and dreams come true. They get into your head and make it seem as though a certain product can solve your problems, when most of the time it can’t. They are just trying to sell as many of their product as they can and they don’t care how they get people to buy it. The people in charge of making advertisements are told to sell the product as best they can and they don’t care if they have to make things up or create illusions to do so.
3. Advertisements seem so normal that it is often hard to tell if they are being truthful or not. They seem legitimate to the viewer so it is hard to believe that they are secretly pushing for the sale of their product or messing with our brains until we agree with them. They have a way of conveying the points they want to make in an unobvious way so that the viewer doesn’t realize what is happening. Secretly the ads are putting ideas in the viewer’s brains that if they ever encounter a certain problem or find themselves needing a certain product they know who to call or what to get. The people who create these advertisements make it so the viewer isn’t aware that they remember the information they learned. But if you ever find yourself singing a song from a commercial you realize that they have affected you.
Jordan W.
ReplyDelete1. Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
2. Advertisements often turn people (especially women but sometimes men too) into bodies (or body parts); this teaches the audience to see others as objects instead of as fellow humans.
3. Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.
4. Advertisements suggest how people within a target culture (or subculture).should act and what they should want Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
5. Advertisements influence and even teach without engaging the viewer’s critical mind.
6. In the nineteenth century advertisements seemed to assume people are rational, now advertisements assume people are now (and have always been) motivated by subconscious or irrational desires and emotions.
7. Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
8. Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
9. Individual advertisements are seldom very influential, but the cumulative effect of all the advertisements we consume has a profound effect on us.
10. Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show us neither how products are made nor what happens to the products after they are consumed.
11. "A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection -not an invitation for hypnosis." Umberto Eco
12 . The consumerist lifestyle created by advertising affects people throughout the world. The United States’ foreign policy is often shaped by the desires of American consumers (i.e. you).
13. By constantly linking products with our desires, advertisements teach us to believe in technology: technology has created and will continue to create new products that will fulfill our needs.
14. Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
15. Advertisements produce consumers.
Jordan W.
ReplyDelete1. One of the biggest problems in society today is the distortion of self-image and preserving the connotations associated with men and women alike. With advertisements, a person knows what they want out of the product, but they still do not feel complete with themselves after use. The product creates a false reality in which the consumer will be pleased with their image, and at first maybe that is true, but for the most part the goods just create something different out of the person. They will look different, they will feel different, they will smell different. Products are used so that women will look beautiful and innocent as they are meant to and so that men will look toned and rugged- as advertisements seem to decide that that is what men and women should look like. By seeing the “perfect” models in the ads, unease spreads, and next comes self-doubt. The self-doubt is the part where the advertisements hooks you in. You keep thinking back to the product that seemed to make the model feel so good and you want to feel that good. The consumer-product relationship is a never ending battle where insecurity continuously takes over.
2. It's interesting to think of the objects objectifying the consumers, because in buying a product, the consumer is trying to feel more human. In advertisements, you just see beautiful men and women looking and feeling happy and that is it. They don't have a personality: they are objects just like the products. Feminists always talk about how angry they are over men acting as though women are just items, but it is the advertisements that they see that are internally imbedded into their being- shaping their thoughts- that makes them treat women as such. Not to say that all men do that, or that all feminists say that, but it is a reality.
3. Everybody has dreams and hopes and fantasies, advertisements try to show the public that the way to achieve these goals is by buying their products. Now, on paper that sounds foolish, but in the commercials, billboards, clothes, etc. you can see how happy the models look, making you want to feel that happy. Ads make you think that the only thing you need to make you happy is to buy their products, and by showing a beautiful man with a beautiful woman having a fantastic time, it gets the point across pretty harshly. Deep down everyone knows that they won't get something like that, but we all wish and we all try. The products are part if the trying process, where we are giving ourselves a false reality in thinking that a product will make us get our dream guy or look the way we have always wanted to.
Cara O.
ReplyDelete1. Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.
3. Advertisements often turn people (especially women but sometimes men too) into bodies (or body parts); this teaches the audience to see others as objects instead of as fellow humans.
4. Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
5. Advertisements suggest how people within a target culture (or subculture). Should act and what they should want Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
6. Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
7. Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
8. By constantly linking products with our desires, advertisements teach us to believe in technology: technology has created and will continue to create new products that will fulfill our needs.
9. Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show us neither how products are made nor what happens to the products after they are consumed.
10. Advertisements produce consumers.
11. The consumerist lifestyle created by advertising affects people throughout the world. The United States’ foreign policy is often shaped by the desires of American consumers (i.e. you).
12. Individual advertisements are seldom very influential, but the cumulative effect of all the advertisements we consume has a profound effect on us.
13. "A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection -not an invitation for hypnosis." Umberto Eco
14. Advertisements influence and even teach without engaging the viewer’s critical mind.
15. In the nineteenth century advertisements seemed to assume people are rational, now advertisements assume people are now (and have always been) motivated by subconscious or irrational desires and emotions.
1. Inner conflict is often created by the mind, and causes a person to make decisions unnecessarily. If an advertisement can convince someone that they have a problem, and provide a solution, then it is likely to successfully persuade a person to invest in that solution. It is related to socialization. People believe that they must act according to the laws of society, and do what is politically correct, or normal. If they have physical characteristics that they feel are abnormal, they are likely to get them changed so they can fit in. Advertisements often exaggerate problems or insecurities people experience. For example, a deodorant commercial just played, and it portrayed every man’s nightmare. There was an attractive female present, and the guy was trying to hit on her, but he was struggling and saying awkward things. The company said that in moments like these, their deodorant is vital. You won’t sweat, and therefore you won’t feel awkward, and will not say awkward things. This of course is not true, a person’s awkwardness reflects on their personality and not whether they are wearing antiperspirant or not. I bet there are a lot of men thinking that the reason they don’t have game is because they’re wearing the wrong deodorant, and that Speed Stick will give them the confidence that they need to pick up attractive women. All beauty commercials use this tactic of creating self-conflict. Women start to think that they should have long shiny hair and eyelashes up to their foreheads, because that is what is considered beautiful. Since it isn’t natural, they find their solution in the product. This is slightly hypocritical coming from me because I wear makeup and bleach my hair. We are all victims of insecurity, and advertising companies take advantage of this.
Delete2. Advertisements often involve groups of friends, or smiling families enjoying some sort of activity. These are experiences that everyone wishes to experience. Most people want a perfect family, a lot of friends, a healthy romantic relationship, and free time. A lot of ads feature these situations as the main portion of their commercial, even though these events have nothing to do with the product itself. Just linking the two separate ideas establishes a subconscious connection in a person’s mind, and therefore they think that buying the product will help them experience the advertised situation. Tonight, I watched an extremely humorous commercial of a group of elderly citizens going out and partying like teenagers. The background music was fun.’s “We Are Young” in another language. They appeared to be having a fantastic time, and I had no idea what the advertisement was advertising until the very conclusion of the commercial. It happened to be Taco Bell, which made absolutely no sense to me. I didn’t even remember what the commercial was advertising five minutes after seeing it, and had to ask my friend before writing about it in this blog post. Sometimes, the ads are such a far stretch that they lose any connection with their product. Perhaps people will remember it and associate Taco Bell’s food with intense partying, and therefore buy it. I believe that this tactic is successful because it makes people connect a product with a desire, and they proceed to see that product as fulfillment.
3. There is no doubt that commercials use sex to sell products. Half of the commercials shown during the Super Bowl involve women in revealing clothing. Others, like Calvin Klein just show men in nothing but underwear. Sometimes, for humorous effect, a commercial will use sex to sell, even though the product is not sexy at all. There are also strict requirements ads have when it comes to the body. Advertisements for beauty products or clothing never ever show average or plus sized models. Women in commercials are almost always skinny, toned, and attractive. There are never any flaws on their skin or bodies. People are likely to see them as just a mannequin rather than a person, because they are so flawless they lose any natural “humanness.” This also causes people to feel bad about themselves because they believe that they should look flawless as well in order to pull off the clothing or product advertised. The same rule applies to men. They are handsome, and toned. You never see an underwear commercial where the man lacks a six-pack. Often times, the person’s head is not even shown in the ad either, leaving the model without an identity, personality, and therefore just an object.
Delete1. Advertisements suggest how people within a target culture (or subculture)…
ReplyDelete2. Advertisements often link our inner dreams – of happy social…
3. Advertisements influence and even teach without engaging the viewer’s critical mind….
4. By constantly linking products with our desires, advertisements…
5. Images are often more persuasive than words….
6. Advertisements are effective in part because they seem so natural…
7. Advertisements are often effective when they create an inner sense of conflict
8. Advertisements often turn people (especially women but…
9. Advertising’s goal is to increase consumption…
10. The consumerist lifestyle created by advertising affects people throughout…
11. Advertising is everywhere…
12. Individual advertisements are seldom very influential…
13. "A democratic civilization will save itself only if it makes the language…
14. In the nineteenth century advertisements seemed…
15. Advertisements produce consumers.
O’Seiken
Delete1. I think this is easily recognized as the peer pressure method. The greatest fears (so they say) are fear of being lost and its twin-fear of being alone. Therefore it is psychologically very effective to incorporate the idea ‘everyone’s doing it ‘cuz it’s cool’ into their ads. Hobbies and preferences are also greatly influenced by what is seen in media. This also merges with the statement about body parts and feminism, too. Fashion’s a trend and a trend is like a thing that’s cool temporarily right. From these, we can rationally conjecture that women are more susceptible to this technique of fitting in or not (lol) because they are more concerned with how people view them. but I am getting ahead of myself. I forgot to mention I claim no expertise on the aforementioned subjects, and only have rationality and common sense to guide me.
2. So materialism. There are too many instances where people try to fill a hole in their lives by buying things they see on tv, then realizing well into old age it wasn’t what they were after all along. Materialism itself is often glamourized on tv. There are millions of viewers of game shows and the like but all the shows they watch say the same thing, which is you need money to be happy. In fact, money can get you anywhere anytime. Now, I don’t want to sound sententious but there you are. One time they showed how things were going with past lottery winners and it was disturbing really. The guy that used to be a humble resident in a no name town goes out of his way to buy three houses, twenty cars, and all the accessories and handbags for no reason but to consume-as if their identity was defined by how much they squandered every day
3. Like there aren’t many critics of ads that I’ve heard of. The power of tv lies in its ability to produce fictitious settings without having to draw upon the consequences of actual application. In other words, they can lie in the most convincing voice and just have a short gibber-disclamer-ish at the end. Everything presented on the screen is done to sound factual- sure they pull up graphs and statistics but let me see the bibliography! Anyways, I would just like to take this time to quickly mention subliminal messaging. This can be the cunning voice in the background whispering positive adjectives or the authoritarian voice exclaiming about some great goal (fight AIDS!) that will shower smiles and rainbows on all ye descendants. Sounds like brainwashing to me.
Kevin R.
ReplyDelete1. Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
2. Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.
3. Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
4. Advertisements suggest how people within a target culture (or subculture).should act and what they should want Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
5. Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
6. Advertisements often turn people (especially women but sometimes men too) into bodies (or body parts); this teaches the audience to see others as objects instead of as fellow humans.
7. Advertisements influence and even teach without engaging the viewer’s critical mind.
8. By constantly linking products with our desires, advertisements teach us to believe in technology: technology has created and will continue to create new products that will fulfill our needs.
9. "A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection -not an invitation for hypnosis." Umberto Eco
10. In the nineteenth century advertisements seemed to assume people are rational, now advertisements assume people are now (and have always been) motivated by subconscious or irrational desires and emotions.
11. • Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show us neither how products are made nor what happens to the products after they are consumed.
12. The consumerist lifestyle created by advertising affects people throughout the world. The United States’ foreign policy is often shaped by the desires of American consumers (i.e. you).
ReplyDelete13. Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
14. Individual advertisements are seldom very influential, but the cumulative effect of all the advertisements we consume has a profound effect on us.
15. Advertisements produce consumers.
1. Someone once told me a story about how if a frog is put into cup of boiling water it will immediately hop out, but if you slowly raise the heat of the cup the frog will boil to its death. If you were to take a person out of the 19th century and drop him into today’s world he would be amazed by the amount of advertisements around him, but overtime man has become to accept advertisements as a norm. Since these advertisements have become just part of someone’s day we don’t question their angle, meaning, or existence just like would never question why we get dressed in the morning. This involuntarily passive feeling when seeing an ad in society allows them to take full effect on us because we don’t question what these ads are really trying to do but only see or hear what they want us to see or hear.
2. Happy social lives, happy families, intense romances, control of work and free time, and individual freedom are all things that cannot be bought but they are all things that humans want the most in life. Companies use advertisements at times in order to link their tangible products to these intangible ideas for consumer interest. They want consumers to believe that they can reach their life goals through their products/service. This comment from Legokingsofpore (youtube) on the Kate Upton 2013 Carls Jr. commercial is able to explain the affect of this concept cleverly, he/she said
“Wow, that girl is hot! And she's eating food from Carls Jr. That must mean that hot girls eat food from Carls Jr. Maybe if I eat food from Carls Jr., I'll get a hot girl of my very own. I'm gonna go throw all my money away at their restaurant right now, even though I had no intention of doing so (nor was I even hungry) previously. I love that I live in a country where companies give you the knowledge to make informed decisions!”
He is clearly sarcastic but his point makes perfect sense, Carls Jr. is trying to sell and intense romance through their products and this can be very effective.
3. This concept really relates back to the one I chose for my first spot. Advertisements have literally just become a part of our surroundings but how has this come to be? It has come to be that advertisements are literally everywhere we look. The thing that really gets people though is that they are unable to realize that they are seeing advertisements. When people think of advertisements they think of TV commercials and radio spots, people never think of the logos on their water bottles which are everywhere. We are constantly seeing ads during the day and overtime they have a subconscious effect on us.
Anna G.
ReplyDelete1) Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show us neither how products are made nor what happens to the products after they are consumed.
2) Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
3) Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.
4) Advertisements produce consumers.
5) Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
6) Individual advertisements are seldom very influential, but the cumulative effect of all the advertisements we consume has a profound effect on us.
7) By constantly linking products with our desires, advertisements teach us to believe in technology: technology has created and will continue to create new products that will fulfill our needs.
8) The consumerist lifestyle created by advertising affects people throughout the world. The United States’ foreign policy is often shaped by the desires of American consumers (i.e. you).
9) Advertisements suggest how people within a target culture (or subculture).should act and what they should want Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
10) Advertisements influence and even teach without engaging the viewer’s critical mind.
11) Advertisements often turn people (especially women but sometimes men too) into bodies (or body parts); this teaches the audience to see others as objects instead of as fellow humans.
12) Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
13) In the nineteenth century advertisements seemed to assume people are rational, now advertisements assume people are now (and have always been) motivated by subconscious or irrational desires and emotions.
14) Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
15) "A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection -not an invitation for hypnosis." Umberto Eco
Anna G.
ReplyDelete1) The main goal of advertising is to produce consumers and increase the number of products being sold. What happens to the products after they’re manufactured, advertised, sold and used? Obviously everyone needs certain products that are used for everyday care, but an overload of unnecessary objects thrown into our eco system just raises pollution. If we don’t have to contaminate our world, than why do it? “…ads show us neither how products are made nor what happens to the products after they are consumed,” this could go for products that are used for exterior purposes or interior: food. We can read a label and get a sense of what it really is, the ingredients and nutritional facts, but we can’t say for certain how it is made, the process. If ads showed and told us every single detail, would they be as likely to sell?
2) We literally cannot escape from ads and commercials; they are everywhere. The question is: does it really matter or is it just part of every human’s daily life? Reading ads nowadays is as subconscious as breathing. I’m reading one right now. I’m reading seven right now. Some people think it’s probably taking over our lives. Maybe it is, but how much is it truly affecting our inner ego? Are we not our actual selves without marketing, do our individualities change because we saw a commercial for a new hair product? Not in my opinion. Every other commercial on TV is about weight loss and a new dieting plan. Some would say they’re trying to change us, wanting everyone to look the same and thin, others would say that companies just want people to be healthier. It’s a matter of opinion. It’s true, we can’t ignore what companies post everywhere and everyday, but we don’t have to let it change who we are as the human race.
3) Everyone knows the saying “Money can’t buy happiness.” Most aren’t willing to admit that some expensive product would bring them joy as much as a charming love life, happy family and an amazing social status would. Advertising is defying all of that. It’s basically telling you “Here, buy our product and be the happiest person on this planet.” I feel as though it’s our decision whether or not we listen to it. TV ads are always telling us to take action and spend money. How many people in reality “pick up the phone and call that number”? Advertisers have a job, and that job is to get you to want their product and buy it so they make money. Now if their merchandise makes someone happy, then it’s a plus.
Kirsten S
ReplyDelete1. Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
2. Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
3. Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
4. Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
5. Advertisements often turn people (especially women but sometimes men too) into bodies (or body parts); this teaches the audience to see others as objects instead of as fellow humans.
6. By constantly linking products with our desires, advertisements teach us to believe in technology: technology has created and will continue to create new products that will fulfill our needs.
7. Advertisements influence and even teach without engaging the viewer’s critical mind.
8. Individual advertisements are seldom very influential, but the cumulative effect of all the advertisements we consume has a profound effect on us.
9. Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.
10. In the nineteenth century advertisements seemed to assume people are rational, now advertisements assume people are now (and have always been) motivated by subconscious or irrational desires and emotions.
11. Advertisements produce consumers.
12. Advertisements suggest how people within a target culture (or subculture).should act and what they should want Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
13. Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show us neither how products are made nor what happens to the products after they are consumed.
14. The consumerist lifestyle created by advertising affects people throughout the world. The United States’ foreign policy is often shaped by the desires of American consumers (i.e. you).
15. "A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection -not an
Kirsten S
ReplyDeleteAdvertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
Advertisements have become such a huge part of our culture that we do not even recognize that they are there or what they are doing to us. We take in their information subconsciously and use it in our everyday life without realizing it. Advertisements can be so obscure in their techniques, but we just accept it, or advertisements can be so simple, but yet effective. This concept about advertisements reminds me of the book, “The Mysterious Benedict Society” in which children were so influenced by advertisements it became a sort of mind control. Even though that book is a work of fiction, there is some truth in it. By seeing advertisements constantly, and especially ones we don’t question, our minds are taking in information which effects what we buy or do on an everyday basis.
Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
Most companies, if not all, have a logo. A lot of logos are recognizable and symbolic to our culture; for example, the McDonald’s logo. By seeing a familiar logo it makes us as humans a little bit happier and we relate that feeling of happiness to the company. Now that every time that logo pops up we feel happy about that company, making us instantly want something from there. So advertisements don’t necessarily need words to make them successful. All they need is the familiar and happy feeling their logo gives consumers.
Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
Having an advertisement for a company wherever possible can effect the business profit greatly, because wherever it is people are going to take that information and remember it. Advertisements are on YouTube, television, radio stations, at baseball games, in schools, your favorite café. It doesn’t matter where you are, you will see one. And the more you see it, the more likely you will use that information in a positive way for the company.
1) Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
ReplyDelete2) Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
3) Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.
4) Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
5) Advertisements produce consumers.
6) Advertisements suggest how people within a target culture (or subculture).should act and what they should want Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation
7) By constantly linking products with our desires, advertisements teach us to believe in technology: technology has created and will continue to create new products that will fulfill our needs.
8) Individual advertisements are seldom very influential, but the cumulative effect of all the advertisements we consume has a profound effect on us.
9) Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
10) Advertisements influence and even teach without engaging the viewer’s critical mind.
11) “democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection -not an invitation for hypnosis." Umberto Eco
12) Advertisements often turn people (especially women but sometimes men too) into bodies (or body parts); this teaches the audience to see others as objects instead of as fellow humans.
13) The consumerist lifestyle created by advertising affects people throughout the world. The United States’ foreign policy is often shaped by the desires of American consumers (i.e. you).
14) Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show us neither how products are made nor what happens to the products after they are consumed.
15) In the nineteenth century advertisements seemed to assume people are rational, now advertisements assume people are now (and have always been) motivated by subconscious or irrational desires and emotions.
1) Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
ReplyDeleteThe constant presence of advertisements has led them to seem so natural and normal that even when it is a strange advertisement, we don’t question it, instead we think “I could see that happening thought” and by this we are basically accepting the absurdity in advertisements. Take for example the advertisement about a beer brand, but the commercial is about a horse that gets denied to go race, and a dog decides to coach this horse for an entire year and the next year, this horse Hank is picked to participate in Horse racing. It is so natural and as consumers we assume that the animals can communicate and even though the horse and the dog have nothing to do with the beer being advertised, we pay attention and watch the commercial and because of its so normal, we don’t question the connection between the animals and the beer.
2) Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
ReplyDeleteThis is very true, especially in this century. The truth in this statement is the reason why advertisements dominate the television. There are at least six commercials between an hour long commercial. I recently started watching my shows on demand and I was amazed to find out that shows that 1hr long on TV are 45mins and half hr. shows are only 20 minutes, the rest of the minutes are taken up by advertisements. This angered me in a way actually because when I sit in front of the TV I do not intend on watching commercials. I just want to watch my show. But advertisers have gotten clever and secretly force me to watch their commercial without me thinking about it. When on YouTube, though it is a clever move for advertisers, it is very inconvenient to have to wait for that 30 seconds to be able to watch your video. Although we don’t realize it, each one of us is a tool of advertisement for a product. Advertisers have succeeded in making advertisement present everywhere, by putting distinct words or images on their products, and by that we don’t even think what the logos stand for we just want to wear or have something that have the same logo as the one on someone else. This is a very effective strategy for the advertisers especially in big institution especially in schools and that’s why a lot of products made for teens have logos attached to them. The fact that you can’t get away from advertisements just shows how much control they have over our culture.
3) Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.
All advertisement have a happy ending. They always with someone who is sad and depressed but after they purchase this product they suddenly are happy. This is a way of advertisers trying to convince is that if we buy their products, we too will become happy because we would have our dreams and wishes accomplished. By ending advertisements happily, it sends aquestion to the view/ consumer, “wouldn’t want to be this happy?” and the moment the consumer says yes, the advertises have succeeded in getting another consumer’s attention and also another buyer of their product.
Car advertisments especially use this strategy. A good example of this would be a New Corolla advertisement that begins with a title “living the dream with the ALL-NEW COROLLA” this alone grabs the attention of the viewer/ consumer, because they want to live a dream, who wouldn’t? Then it continues to show how silent the car is and quiet convincing us that it was we have always dreamed of and that by purchasing this car we will be able to achieve our long lived dream. This is a clever strategy, because human being are all about achieving dreams and linking products to these dreams, they get customers for their products.
1) Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
ReplyDelete2) Advertisements influence and even teach without engaging the viewer’s critical mind. 3) Advertisements produce consumers.
4) By constantly linking products with our desires, advertisements teach us to believe in technology: technology has created and will continue to create new products that will fulfill our needs.
5) Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
6) "A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection -not an invitation for hypnosis." Umberto Eco
7) Advertisements suggest how people within a target culture (or subculture).should act and what they should want Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation.
8) Individual advertisements are seldom very influential, but the cumulative effect of all the advertisements we consume has a profound effect on us.
9) In the nineteenth century advertisements seemed to assume people are rational, now advertisements assume people are now (and have always been) motivated by subconscious or irrational desires and emotions.
10)Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
11) Advertisements often link our inner dreams – of happy social lives, happy families, intense romances, control of work and free time, individual freedom, etc. – with external products and services. This implies that we can then achieve our dreams or express our pursuit of dreams through products.
12) Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
13)Advertisements often turn people (especially women but sometimes men too) into bodies (or body parts); this teaches the audience to see others as objects instead of as fellow humans.
14)Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show us neither how products are made nor what happens to the products after they are consumed.
15) The consumerist lifestyle created by advertising affects people throughout the world. The United States’ foreign policy is often shaped by the desires of American consumers (i.e. you).
1) I agree with this concept. Advertisements are often effective when they create an a ideal image something that you as a consumer need. You are not like the model so you need the product to overcome the problem that the company has just thrust at you. They offer you the product as a solution. This is a very negative but a very common way of marketing your target market.
ReplyDelete2) While it is true that most commercials tap in to your subconscious I feel the most effective advertisements are the ones that make you think. The best of ads don’t simply blend into the mess of commercialization, they stand out. They get you thinking not just about the commercial but the product itself.
3) While advertisement is has its evils it is a necessary kind. The purpose of advertisement is to produce consumers. Commerce is good for the economy and in this aspect good for the U.S. and while there are cons such as access waste as long as the government recognizes this issue it would create more jobs stimulating the economy even further. Advertisement while it may have evolved is what defines America’s free market economy and should remain untouched.
Emily M.
ReplyDelete1. Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture.
2.Advertisements produce consumers
3. Advertisements suggest how people within a target culture (or subculture).should act and what they should want Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation
4. Advertisements are often effective when they create an inner sense of conflict and unease in the audience. (You’re not okay.) This influences self-image, which is another part of identity formation.
5. Advertising is everywhere. Wherever one looks, wherever one goes there is likely to be advertising. This gives advertising a great deal of control over cultural spaces. (Think of Channel One at O’Maley. Think of Times Square in New York City. Think of Route One. Think of Dasani bottles and Dunkin Donuts cups in English class. Then think of television and radio.) Other forms of communication tend to be pushed to the margin or even censored when advertising dominates.
7. The consumerist lifestyle created by advertising affects people throughout the world. The United States’ foreign policy is often shaped by the desires of American consumers (i.e. you).
8. Advertising’s goal is to increase consumption. With increased consumption comes increased waste and pollution. However, this relationship between consumption and damage to the world we live in is hidden by advertisements. Ads show us products and their (magical) effects on people; ads show us neither how products are made nor what happens to the products after they are consumed.
9. Advertisements often turn people (especially women but sometimes men too) into bodies (or body parts); this teaches the audience to see others as objects instead of as fellow humans.
10. Individual advertisements are seldom very influential, but the cumulative effect of all the advertisements we consume has a profound effect on us.
11. Advertisements influence and even teach without engaging the viewer’s critical mind
12. Images are often more persuasive than words. (“Seeing is believing.” “Pictures don’t lie.” Or do they?)
13. In the nineteenth century advertisements seemed to assume people are rational, now advertisements assume people are now (and have always been) motivated by subconscious or irrational desires and emotions.
14. By constantly linking products with our desires, advertisements teach us to believe in technology: technology has created and will continue to create new products that will fulfill our needs.
15. "A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection -not an invitation for hypnosis." Umberto Eco
Advertisements produce consumers
ReplyDeleteThis, to me, seems to be very true. After all isn’t the goal of advertising to obtain new consumers, while still keeping the old ones to make more money? When creating an advertisement the people involved know who they want their consumers to be, through the product they are trying to market. Knowing this information it is important to understand that advertisements are targeted, to in the end, produce new consumers. Having taken a business coarse and dealing with marketing a product, know for a fact this is true. We targeted our prime consumer: students, and we knew that being young, the students wanted something they hadn’t seen before, something fresh and new, and that is what we gave them. This was also our marketing strategy, and in the end we sold our target goal, and were victorious, due to the fact that our advertising produced our consumers.
Advertisements are effective in part because they seem so natural and normal that we do not question their techniques, messages, and place in our culture
Before being completely aware to this theory, I had never given it that much thought, but now having the chance to, it is simple that this statement simply true. Advertisements are everywhere, whether we like it or not. We see advertisements in school, on buses, on cars, and everywhere we look. This has now become normal, and accepted, and even entertaining to some. It is astonishing to know so many brands of products, and it reminded me of the game “logos”. The objective of this game is to give to the name to the correct logo/icon, and without advertising being everywhere, this game would be nearly impossible. Even when you don’t think you know about a product you do, simple because advertising is everywhere, and we don’t even realize it, because it has become an almost vital part to our culture and society.
Advertisements suggest how people within a target culture (or subculture).should act and what they should want Advertisements help us learn what behaviors, needs, wants, and dreams make a good and/or normal person within a society. This is called socialization, which is part of identity formation
This concept is completely agreeable. Every advertisement targeted towards beauty always has an attractive woman, who seems perfect, and that is exactly the goal of the advertisers: to say “hey she’s perfect, do what she’s doing and you’ll be perfect as well.” People call this a problem within our culture, yet give into the desire to be as perfect as the people advertising a product. Although this concept may seem hard to accept, one has to accept it as harsh reality, because it s true, and we are all “victims” of it.
PS sorry this was late I was out of the country with no internet over the weekend!
ReplyDelete